Just a few weeks after we first told you about all the new, blue bikes on the road because of Indego, Philly’s bike share program, ten more Indego bikes in a rainbow of hues hit the streets. Each of these new bikes is a one-of-a-kind work of art celebrating bicycles and the theme of “sharing.”
The coolest thing about the program is that the designs themselves were created, not by fancy graphic designers in downtown offices, but by a group of Philly kids.
There’s one that is black and white, spangled with circles of radiating spokes that could be barnacles or bicycle wheels. A powder pink and purple design might send commuters down memory lane to the last time they rode a pink bicycle. Fluorescent green and purple, yellow and red, its no coincidence that the new bikes are as colorful as Philadelphia’s many murals.
They are the result of a partnership between Indego and the Mural Arts Program, supported by the Mayor’s Office of Transportation and Utilities, the Better Bike Share Partnership, and the JBP Foundation. The coolest thing about the program is that the designs themselves were created, not by fancy graphic designers in downtown offices, but by a group of Philly kids—twenty students, ages ten to fifteen, in a six-week after school program at the Laura W. Waring Elementary School, in a group facilitated by artist Candy Coated and Mural Arts educator Sarah Folger.
They taught the students to master art skills like sticker and stencil-making, pattern development and layering, and color mixing, and Mural Arts educator and graphic designer Zeke Zenei helped transform their ideas into wraps for ten bicycles. The design of each resulting bike is a symbol of multifaceted community partnership.
Look for these multicolored bikes in an Indego docking station near you. And, if you get a chance to ride one, snap a selfie and hashtag it #ridingmurals on Instagram or Twitter to share in the multicolored love.