The LGF Q+A: My MilkCrate CEO Morgan Berman

Morgan Berman is one of the most promising young leaders in the Philly startup community as co-founder and CEO of My MilkCrate, an app that helps its users live more sustainably. Since diving into the riveting world of entrepreneurship, Morgan has been named one of the Top Female Entrepreneurs to Watch by the UN, was selected by Forbes for the 30 Under 30 Pitch Summit, won the Rad Girl Product of the Year Award, and so much more. Live Good Fast caught up with Morgan to chat about life in Philadelphia, running a company, and staying balanced in our latest LGF Q+A.


Morgan Berman, My Milkcrate

Morgan Berman, co-founder and CEO of My Milkcrate

LiveGoodFast: What is a typical day like as CEO of MilkCrate?

Morgan Berman: I just moved to Center City, so now my day begins with either a short walk or a shorter Indego ride to our office at 8th and Market. We do daily updates every day, so this a great way to review what I’ve done and suit my teams working on and filling any gaps.

LGF: How do you stay focused and motivated?

MB: I have to take breaks and set boundaries. Sometimes it gets hard. But yoga and taking time to be with my parents and friends has always helped me reset and realize that every day I do this, it’s a choice, and I choose to do it every day.

LGF: Okay, you have a whole day to yourself in the City of Brotherly Love. What are three things you gotta do?

MB: Wow. Actually I made a list for myself last night, if you can believe it, of things I want to start doing, including going to the orchestra, the ballet, and biking along the Schuylkill Banks. And I really need to make a list of restaurants to visit; there are just so many! I also just love walking around and then settling in a park and watching people go by.

Morgan Berman, My Milkcrate

LGF: What advice do you have for someone who just moved to the city?

MB: Well, obviously the first thing they should do is download My MilkCrate. It’s the best way to find delicious farm-to-table restaurants, locally sourced grocery options, thrift stores, bike shops — all the good stuff!

LGF: If you could take any “Philebrity” out to lunch, who would it be and why?

MB: I have been fortunate enough to meet a lot of the people I had on my list for the last two years, people like Judy Wicks, Lucinda Duncalfe and Josh Kopelman. Next, I would say Michael Rubin, because he is an amazing Philadelphia entrepreneur success story of determination and a commitment to growing local start-ups.

LGF: How can people in Philly live more sustainably?

MB: Supporting local businesses that source local food is huge. And maybe most obviously is getting rid of your car and upgrading to a more sustainable ride.


For more information on Morgan, visit and download her app, My MilkCrate, at

Jennifer Logue

Jennifer Logue

Jennifer Logue is a singer/songwriter and music blogger living in the City of Brotherly Love. When she's not playing music or occupying a music venue, she is most likely at a Bikram yoga class, drinking wine, or thrift store shopping! Follow her on Twitter and on Instagram @jenniferlogue for all of her latest finds and random musings. VIEW ALL POSTS